How 80+ Location Pizza Guys Improved Delivery Operations with Shipday

Company type

Restaurants

Size

60+ locations

Location

Across 4 states

Number of drivers

10-20 each location

Founded

2013

Client since

2020

About Pizza Guys

From humble beginnings as a single pizza restaurant in 1986, Pizza Guys has grown into a recognized leader in the pizza industry. Committed to quality food and superior service, Pizza Guys continues to innovate with specialty recipes and cutting-edge technology. With over 80+ independently owned franchises and 1,500+ emplyees, Pizza Guys remains deeply connected to its communities, supporting local initiatives and fostering a family-like culture among its employees and customers.
As a growing franchise, Pizza Guys needed a solution that would enhance driver tracking, provide proof of delivery, and offer real-time customer feedback. Shipday emerged as the ideal platform to fulfill these needs.

As a growing franchise, Pizza Guys needed a solution that would enhance driver tracking, provide proof of delivery, and offer real-time customer feedback. Shipday emerged as the ideal platform to fulfill these needs.

Previous Delivery Process

Prior to Shipday, Pizza Guys relied on a basic notification system such as “Your driver is on the way.” However, this approach had significant limitations:
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• No real-time tracking for customers.
• No proof of delivery feature.
• Minimal data available to monitor on-time performance or driver efficiency.

How Shipday turned struggles
into growth opportunities

Challenges before Shipday

Manual, chaotic delivery coordination

Before Shipday, Lady Lee’s delivery operations were managed entirely through WhatsApp groups. Each city had its own group, where incoming orders were posted manually. Drivers would then claim orders by responding in the chat. During peak hours, this system became unmanageable:
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“We had one WhatsApp group per city, and all the drivers for that city were in it. Whenever an order came in, we’d post it in the group and the drivers would say, ‘I’ll take it.’ Imagine that during peak hours—pure chaos.”— Carlos, Digital Media & Delivery Manager

This disorganized approach led to frequent delays, lost orders, and inefficient driver assignments. Some orders went unclaimed, while others had multiple drivers attempting to take the same job.

Lack of reporting & data visibility

With no formal tracking system in place, Lady Lee had no way to monitor delivery performance. If an order was delayed or a customer complained, there was no historical data to analyze the issue.

“We had no reporting or historical data. If a driver took too long or a customer complained, we had no way to look back and see what happened.”, Carlos mentioned.

This lack of insight not only made it difficult to optimize operations but also created challenges in handling tax audits and reconciling deliveries.

Customer complaints & brand reputation risks

Because there was no centralized system for handling customer feedback, complaints often went public on social media, exposing the brand to reputational risks.

“A lot of customers ended up complaining on social media when things went wrong, which hurt our brands’ reputation.”

Lady Lee needed a solution that could streamline operations, improve delivery efficiency, and enhance customer satisfaction—all while scaling to support multiple brands and locations.
With these challenges in mind, they turned to Shipday.

Implementation of Shipday

A smooth and fast transition

Lady Lee found the implementation of Shipday to be exceptionally easy, requiring minimal technical effort. From initial setup to full deployment, the transition was seamless, allowing their restaurants to quickly adopt the new system.

“The integration was one of the easiest I’ve ever gone through. Even our website development partners said it was smooth and didn’t require complex coding.”

In March 2024, Lady Lee officially started using Shipday, and right away, they were able to automate dispatching. This automation drastically reduced the time spent manually assigning deliveries and eliminated the confusion of WhatsApp-based order management.

“We started in March 2024, and right away we were able to automate dispatching. That alone saved us so much time.”

Seamless integration with existing systems

Another key factor in the successful implementation was Shipday’s ability to integrate with Lady Lee’s existing digital infrastructure. Their website development team found the process straightforward, and the system quickly aligned with their restaurant operations.

Continuous updates & feature enhancements

Beyond initial deployment, Shipday has continued to release valuable updates that further improve operational efficiency. Real-time traffic visualization is one such feature that has made a noticeable impact on delivery management.

“They [Shipday] keep releasing updates—like showing real-time traffic on the map. Our drivers can’t just say ‘it’s traffic’ anymore, because we see the roads right on the dashboard!”

With Shipday fully integrated, Lady Lee was now prepared to take their delivery operations to the next level, ensuring greater efficiency, transparency, and customer satisfaction.

Shipday implementation experience

Smooth Integration: When orders are added to the POS system, they automatically sync with Shipday, assigning drivers seamlessly.
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While it took some time for drivers to adjust to new steps the transition became smoother with each day. Management provided ongoing training to reinforce best practices, ensuring drivers felt confident using the system. The IT team leveraged Shipday's data to monitor driver behavior and offer targeted coaching, making the process even more intuitive. As a result, drivers have embraced the app more and more, appreciating the efficiency and ease it brings to their daily workflow.

Benefits and early results after implementing Shipday

Greater visibility & performance tracking

Shipday enabled Pizza Guys to pinpoint operational inefficiencies, such as drivers not dispatching correctly or turning off location services. With real-time insights into store performance, franchise owners gained greater control over their operations, allowing them to make data-driven decisions that improved efficiency and service quality.

Improved customer experience

Customers now benefit from real-time tracking, aligning with modern delivery expectations. Additionally, proof-of-delivery photos provide an added layer of accountability, helping to reduce disputes and enhance overall customer satisfaction.

On-Time delivery improvements

“I’m seeing, for the most part, at most of the corporate stores where we have Shipday, an increase in on-time percentage” Oliver observed. The impact was immediate—one corporate store saw its on-time rates jump from 90-92% to over 98% within just a few weeks of launching Shipday.

Adoption across locations

Pizza Guys operates over 80+ franchise locations, with Shipday currently being used in 25 stores. The ongoing expansion aims to integrate the platform into all locations.

“We have seen a clear difference in performance at the stores using Shipday. The goal is to make this a standard across all our locations.”
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- Jesus, IT Specialist Pizza Guy’s

Transition from the Old Process

“Before it was just, ‘Your driver’s on the way.’ Now we have actual proof of delivery with Shipday” noted Jesus, the IT Specialist. The shift provided more transparency for customers and better control for managers.
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By implementing Shipday, Pizza Guys is successfully modernizing its delivery operations. Improved tracking, increased on-time performance, and enhanced customer experience continues strengthening the company’s competitive position. As Shipday adoption expands, Pizza Guys is poised to continue its legacy of quality, service, and innovation in the pizza industry.