How Manjaros Improved Multi-Location Delivery Operations with Shipday
60%
Reduced manual coordination
0
Manual dispatching
20% Reduction
In delivery costs
Restaurant
Manjaros
Size
18 locations
Location
England, United Kingdom
Number of drivers
10 - 20 each location
Founded
2013
Client since
2020
About Manjaro
Manjaros, a rapidly expanding restaurant chain in the north of England, has been delighting customers with its unique fusion of African and Caribbean cuisines since opening its first location in 2013. From its humble beginnings in Middlesbrough, Manjaros has grown to encompass 18 branches across the United Kingdom, each serving halal-certified dishes that showcase vibrant spices and local favorites—most notably the Teesside-inspired parmo. Despite its steady growth, managing consistent, high-quality delivery operations across multiple locations became an increasing challenge—one that led Manjaros to partner with Shipday.
When Saman Karimi joined Manjaros as an IT consultant and manager, his mission was to streamline operations and unify processes across all 18 restaurants. Having successfully used Shipday in his own ventures, Saman immediately recognized how the platform’s delivery management software could benefit Manjaros’ expanding footprint. By 2020, Manjaros began leveraging Shipday to coordinate its 10–20 drivers per location, all while maintaining the brand’s commitment to fast, reliable, and customer-centric service.
In this case study, we explore how Manjaros utilizes Shipday to power its delivery operations, ensuring consistent performance and customer satisfaction at every branch. Through conversations with Saman, we uncover the restaurant’s journey toward scalable delivery management solutions and the pivotal role Shipday has played in Manjaros’ continued growth.
How Shipday turned struggles
into growth opportunities
Challenges before Shipday
Managing delivery operations came with its own set of challenges
We manually assigned orders & routes
We wrote down orders and assigned drivers manually, which was slow and inefficient.
Customers kept calling about orders
No tracking meant customers constantly called, asking for updates.
Expansion made operations harder
Managing deliveries across multiple locations became chaotic and inconsistent.
Delivery was expensive
Third-party platforms took big commission cuts, increasing costs.
We relied on guesswork for staffing
We had no clear insights into peak hours, leading to over- or understaffing.
With Shipday
By integrating Shipday with their ordering platform, Manjaros has seen measurable improvements across multiple facets of its operations:
Orders and routes are automated
Shipday auto-assigns orders and optimizes routes, saving time and reducing errors.
Live tracking keeps customers informed
Customers see real-time updates, reducing calls and improving satisfaction.
Scaling is seamless
All locations run on one system, keeping operations smooth as we grow.
We cut costs by 20%
Shipday’s commission-free setup helped us lower delivery costs.
Data helps us plan smarter
Reports show exactly when we need more (or fewer) drivers, improving efficiency.
“Shipday makes our lives easier, especially for the drivers and the kitchen. It’s plug in and go, simple as that.”
United Kingdom
Choosing Shipday
When Saman Karimi joined as an IT consultant and manager, he brought firsthand knowledge of Shipday’s potential. He had worked with Shipday in previous ventures and understood its value in automating and optimizing delivery logistics. In fact, Shipday was so essential to the new system that the team selected an online ordering provider, Storekit, primarily because it integrated seamlessly with Shipday:
When Saman Karimi joined as an IT consultant and manager, he brought firsthand knowledge of Shipday’s potential. He had worked with Shipday in previous ventures and understood its value in automating and optimizing delivery logistics. In fact, Shipday was so essential to the new system that the team selected an online ordering provider, Storekit, primarily because it integrated seamlessly with Shipday:
“We actually worked backwards. We wanted Shipday first, then looked at who they integrated with. That’s why we chose Storekit. We’ve been with Shipday for years, even before they had an app.”
Implementation and support
Implementing the new setup was remarkably straightforward—Saman describes it as “plug in and go,” requiring only seconds to connect Storekit to Shipday via a simple API key. With Shipday in place, Manjaros saw immediate improvements in delivery efficiency, driver assignments, and overall customer experience, setting the stage for sustainable growth across its branches.
Following a swift setup, Manjaros found the integration between Storekit and Shipday to be both simple and transformative. Orders placed through Storekit automatically flow into Shipday in real time, eliminating the need for staff to manually transfer information. Once an order is placed, the kitchen uses a tablet to mark it as ready, and Shipday’s algorithm automatically assigns the most suitable driver based on proximity, availability, and real-time route data.
A key advantage of Shipday is its adaptability and strong support. According to Saman, Shipday’s development team is responsive to feature requests and quick to implement solutions that enhance workflow efficiency across Manjaros’ 18 branches:
“Everything we ask for, Shipday adds—like self-assign features for drivers. One of our branches does about 1,200 deliveries a week; we needed to scan a code to assign themselves an order. Shipday built that within weeks.”
This level of collaboration allows Manjaros to tailor the platform to its specific needs. The centralized map view offers real-time visibility of all active orders, enabling managers to batch deliveries going to the same area and minimize driver travel time. By automating driver assignments and optimizing routes, Manjaros has significantly cut down on operational complexity—ultimately delivering a more consistent, reliable customer experience across all its locations.
Advice for multi-location managers and IT specialists
Saman’s advice to managers overseeing multiple locations is to unify all branches on the same delivery platform. By standardizing processes, successful strategies at one location can be easily replicated across others, saving time and ensuring consistency. As he puts it:
“If you have multiple branches, get them all on the same platform. If it works in one place, it’ll work in all of them.”
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