Steak Out Increased Delivery Business by 50% with Shipday
50%
Increase delivery business portion
Hours
Saved on admin work
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Restaurant
Steak Out
Location
New Jersey
Founded
2018
Client since
2021
Number of employees
16
About Steak Out
When Bryan Tobin took over Steak Out, a cherished neighborhood spot in New Jersey, he brought years of dedication and experience. Starting at the restaurant as a dishwasher at just 14 years old, Bryan worked his way up over two decades before the original owner retired and sold him the business. Since 2018, Bryan has led a team of 16 employees, serving a diverse menu that includes their famous cheesesteaks, hearty breakfasts, pasta dishes, salads, and hoagies.
Steak Out’s commitment to quality and consistency has made it a community favorite.
As the business grew, managing delivery operations became increasingly challenging. In 2021, Bryan turned to Shipday, a delivery management software, to simplify operations and ensure that his team could continue providing the excellent service their customers had come to expect.
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How Shipday turned struggles into growth opportunities
Challenges before Shipday
Managing delivery operations came with its own set of challenges:
Limited Delivery Capabilities
Steak Out’s POS system didn’t support delivery management, restricting the delivery radius to five miles and relying on inefficient manual processes.
Frustrating Third-Party Systems
Resolving issues with third-party providers was slow and disrupted operations during peak hours, costing valuable time.
With Shipday
Since implementing Shipday, Steak Out has seen measurable improvements in their business.
50% increase in delivery business portion
Delivery operations expanded from 20% to 30% of total business, with higher average ticket sizes for online orders.
Efficient and Automated Processes
Automating delivery tasks saved time, reduced staff workload, and allowed focus on customer experience.
Seamless Operations During Peak Hours
Shipday streamlined delivery workflows, ensuring Steak Out could maintain its high-quality service even during busy times.
“Our online orders used to be about 20% of our business. Now we are closer to 30%, which is a positive, because if anybody who has online orders knows their average ticket size is bigger than phone orders and even in-person orders.”
Sewell, New Jersey
Shipday implementation
Shipday made a big difference for Steak Out right from the start. One of the biggest benefits was being able to extend their delivery range beyond five miles.
“Your company helps solve a huge problem for us. Extending our delivery range past five miles has been a great help and an increase in our numbers.”
Another standout feature for Bryan was the exceptional customer support.
“When I call Shipday with an issue, the phone rings and then a person answers. The person who answers the phone already has my account pulled up, knows who I am, knows my active orders, so we bypass minutes, and in our business, minutes are like hours.”
This level of personalized support made a huge difference, saving time and reducing stress during their busiest hours.
Getting started with Shipday was also a breeze. “It was totally smooth,” Bryan said. “We had a great account manager, Carrie. He’s good at explaining things to guys like me, who we make food all day.” The process was straightforward and easy to follow, allowing Steak Out to quickly implement the system and start enjoying the benefits.
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Favorite Features
One of Bryan’s favorite features of Shipday is how it connects with customers and encourages feedback.
“Now, with your new service... they give you a five-star review, they automatically get a link to go leave you a five-star Google review,” he shared.
This seamless integration between Shipday and Google reviews has been a game changer for Steak Out’s online reputation.
“Not only did I get the five-star on my Shipday, but a few hours later, I get the five-star Google review from the same customer.”
This feature has helped Steak Out boost their online presence and attract even more loyal customers.
Advice for new restaurants
Bryan has some straightforward advice for restaurant managers looking to grow their business.
"If I had to give one piece of advice, it would be to prioritize setting up online ordering first. Not every POS system or store has it, but it’s a game-changer. Think about how people shop on Amazon. They go on for one item, start clicking, and suddenly their cart has six things. It’s the same in our business. Someone might start with a sandwich, then add extra cheese, bacon, fries, or dessert. What starts as a $12 order can quickly turn into $30. That’s why online ordering is so valuable—it encourages bigger tickets. Once you have that foundation, you can build from there, like using your in-house POS for deliveries through DoorDash. But online ordering is where it all starts, especially if you want to make delivery services profitable."
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